Build an Internal Production Studio That Saves 60–70% on Video Costs Without Losing Agency-Level Quality

New step-by-step training reveals how to produce world-class marketing videos in-house… in just 30 days — even if you’ve never run a video team before.

Agency-quality results, executive-level control & zero agency fees.

The savings you make by implementing the EP Playbook will pay for this course in your very your first project.

New step-by-step training reveals how to produce world-class marketing videos in-house… in just 30 days — even if you’ve never run a video team before.

Agency-quality results, executive-level control & zero agency fees.

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Build an Internal Production Studio That Saves 60–70% on Video Costs Without Losing Agency-Level Quality

New step-by-step training reveals how to produce world-class marketing videos in-house… in just 30 days — even if you’ve never run a video team before.

Agency-quality results, executive-level control & zero agency fees.

New step-by-step training reveals how to produce world-class marketing videos in-house… in just 30 days — even if you’ve never run a video team before.

Agency-quality results, executive-level control & zero agency fees.

Why I'm Qualified to Teach This

(And Why Agencies Don't Want You to Know)

I'm probably the last person who should be teaching you how to replace agencies.

I own one.

For the past decade, I've built my own production studio that charges $50K-$500K per project. I've worked with Fortune 500 companies, created campaigns worth millions, and yes - I've applied those exact markups we been talking about in this course.

But here's the thing: Over the years, I've turned down hundreds of projects and told those prospects "Don't hire us. You can do this yourself." Not because I don't want their business, but because they were paying for infrastructure they simply didn't need.

Recently, a marketing director at a $100MM+ company (who's been our client for years) called with a request that made everything click. She'd just let go of their internal video person who "was sitting around working on personal projects" between assignments. But now she needed help with smaller projects - testimonials, social content, last-minute requests.

She asked if I could introduce her to freelancers in our network. That conversation paired with years of handing free advising and hand holding became the foundation for this course.

The Executive Producer's Playbook

A 4-MODULE PROGRAM THAT TRANSFORMS MARKETING EXECUTIVES FROM AGENCY-DEPENDENT BUDGET DRAINS INTO PRODUCTION POWERHOUSES - WITH SYSTEMS THAT SCALE WITHOUT MARKUP.

WHAT HAPPENS WHEN YOU DON'T HAVE THE BUDGET FOR THE AGENCY AND DON'T HAVE THE VOLUME FOR A FULL-TIME EMPLOYEE?

YOU KEEP DELAYING CRITICAL VIDEO CAMPAIGNS. YOUR COMPETITORS KEEP GAINING MARKET SHARE.
BUT YOUR MARKETING GOALS STAY THE SAME.
YOU DON'T NEED A $300K AGENCY RETAINER.
YOU DON'T NEED TO HIRE A $100K+ VIDEO PRODUCER.
YOU DON'T NEED TO SACRIFICE QUALITY FOR BUDGET.

YOU KEEP DELAYING CRITICAL VIDEO CAMPAIGNS. YOUR COMPETITORS KEEP GAINING MARKET SHARE.
BUT YOUR MARKETING GOALS STAY THE SAME.
YOU DON'T NEED A $300K AGENCY RETAINER.
YOU DON'T NEED TO HIRE A $100K+ VIDEO PRODUCER.
YOU DON'T NEED TO SACRIFICE QUALITY FOR BUDGET.

YOU JUST NEED A PROVEN SYSTEM TO BUILD AN ON-DEMAND TALENT NETWORK THAT DELIVERS AGENCY-QUALITY RESULTS AT FREELANCER PRICES - & TO SCALE IT WITH STRATEGIC CONTROL.

YOU JUST NEED A PROVEN SYSTEM TO BUILD AN ON-DEMAND TALENT NETWORK THAT DELIVERS AGENCY-QUALITY RESULTS AT FREELANCER PRICES - & TO SCALE IT WITH STRATEGIC CONTROL.

You're already doing the work - planning campaigns, managing budgets, executing strategies.

The payoff? Your campaigns get thousands of impressions.

The problem? Your costs stay the same.

Your reach is growing, but your ROI isn't. And your CFO doesn't care how many people saw your latest video or clicked on your ad this quarter.

You want to make the most of your marketing budget. Maybe you launched something... and heard crickets. Or you're stuck in planning mode, unsure how to turn your strategic vision into content people actually engage with.

So you keep spending, negotiating, hoping things will get better...

But without a system to turn agency dependency into internal leverage, every campaign feels like you're starting from zero.

I see far too many talented marketing executives stuck in this trap. I've been there. It's frustrating. Exhausting. And totally avoidable.

The good news? There is a way out. It starts by building something that doesn't fall apart the second your agency raises rates.

A system that works without markup... So you can finally stop paying premiums for commodity services. And start building real competitive advantages.

THE PROBLEM ISN'T YOUR KNOWLEDGE. IT'S YOUR SYSTEM.

MOST MARKETING EXECUTIVES DON'T FAIL BECAUSE OF A LACK OF STRATEGY. THEY FAIL BECAUSE THEY BUILT THE WRONG SYSTEM.

They build agency dependency instead of internal leverage. They pay markups instead of investing in capabilities. They create campaigns - but nothing compounds.

They think more budget is the answer. But budget without control is waste. And an agency without alignment is just an expensive middleman.

If your ROI depends on their timeline, you don't have leverage. You've built a marketing department that disappears the moment they raise rates.

THE TRUTH IS SIMPLE: NOT ALL PROJECTS NEED AGENGY OWNERSHIP. INTERNAL PRODUCTION FILLS THE GAPS.

If you don't have a system that turns budget into capability, and capability into competitive advantage... you're not building a marketing department. You're renting production capacity.

YOU'RE CLOSER THAN YOU THINK

IF YOU'RE READING THIS, YOU PROBABLY ALREADY HAVE:

A MARKETING BUDGET AND STRATEGIC VISION COMPANIES WOULD KILL FOR
SOME VIDEO PRODUCTION EXPERIENCE (EVEN IF IT'S THROUGH AGENCIES)
THE AUTHORITY THAT THIS CAN WORK (YOU JUST NEED THE RIGHT SYSTEM)

Maybe you've even tried building internal capabilities before - hiring freelancers, negotiating with agencies, or exploring production partnerships - but didn't get the results you wanted.

THAT'S NOT A "YOU" PROBLEM. THAT'S A SYSTEM PROBLEM.

You may have been burned by other consultants or programs that tried to force you into one methodology. The Executive Producer's Playbook is systematic, and teaches the fundamental principles that underlay all successful internal studios, then equips you with the frameworks and processes you need to make it work for your specific situation. Our most successful clients already had the strategic vision. They just needed the systematic approach to maximize their potential.

This Course Is Perfect For:

MARKETING EXECUTIVES tired of agency dependency without predictable cost control.
MARKETING DIRECTORS who know they should build internal capabilities but don't know how.
SEASONED MARKETERS who tried before but didn't get the results they wanted.
STRATEGIC LEADERS looking to transition from agency spending to competitive advantages.
"ALMOST-READY" EXECUTIVES with budget but no clear production system or talent network.
CONFIDENT MARKETERS who just need the right systematic approach suited for their situation.

This Course Is NOT For:

People looking for quick fixes or "magic formulas."
Anyone hoping someone else will do all the work for them.
Those who want to automate everything and never show up strategically.
Marketing leaders allergic to systematic implementation, accountability, and building real capabilities.
People who want vanity metrics and impressions more than they want actual ROI and cost control.

YOUR INVESTMENT

MARKETING EXECUTIVES tired of agency dependency without predictable cost control.
MARKETING DIRECTORS who know they should build internal capabilities but don't know how.
SEASONED MARKETERS who tried before but didn't get the results they wanted.
STRATEGIC LEADERS looking to transition from agency spending to competitive advantages.
"ALMOST-READY" EXECUTIVES with a budget but no clear production system or talent network.
BUSINESS OWNERS who just need the right systematic approach suited for their situation.

total value - $2,999

$197

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The Executive Producer's Playbook

A 4-MODULE PROGRAM THAT TRANSFORMS MARKETING EXECUTIVES FROM AGENCY-DEPENDENT BUDGET DRAINS INTO PRODUCTION POWERHOUSES - WITH SYSTEMS THAT SCALE WITHOUT MARKUP.